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The Founder's User Manual

Practical Strategies for the Startup Leader

The Founder’s User Manual is an extensive reference guide for current and aspiring leaders seeking practical insights into the daily challenges of running a startup.

NEW BOOK IN PRODUCTION

Credibility Selling

A Proven Go-to-Market Strategy for Selling Complex Products and Services

A new book is in the works. This book defines a new methodology for selling complex products and services to an skeptical customers. 

About Andrew Plato

Andrew Plato is an experienced CEO, founder, author, and cybersecurity pioneer. In 1995, he founded Anitian, one of the first cybersecurity companies.  Andrew was an innovator in security technologies such as intrusion detection, endpoint security, and cloud security. His vision for security culminated in inventing a groundbreaking automation platform that revolutionized the speed and accuracy of cloud security. After securing venture capital, Plato guided Anitian through exponential growth, forming close alliances with technology giants such as AWS, Microsoft, Trend Micro, Red Hat, Sentinel One, and Qualys. Andrew exited Anitian in 2022.

Andrew is the author of “The Founder’s User Manual: Practical Strategies for the Startup Leader” a guide that distills his extensive leadership acumen. Andrew also serves as an advisor to numerous companies, such as Platformr

In 2019, Andrew founded Zenaciti which provides go-to-market strategy and security advisory services to organizations and investors worldwide. 

Founder's User Manual Deep Dive Summary

Google’s NotebookLM is amazing. Listen to this AI generated 13-minute summary of Andrew’s book. It is remarkably accurate. 

More Analysis and Research from Andrew Plato

Leadership Aphorisms
Leadership

Leadership Hacks

Running a company is a grind. Overwhelmed with the daily onslaught of problems, it is easy to fall back into bad leadership behaviors. I found

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Industry Analysis

Platform of Platforms

Palo Alto Networks’ platform strategy is flawed, but not the idea. Security desperately needs a platform of platforms.

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About Zenaciti

In 2019, Andrew spun-out his personal consulting and research business from Anitian.

Zenaciti delivers business and cybersecurity strategies that close deals, challenge conventions, and ignite innovation​. Services include go-to-market strategy, technical due diligence, and security risk analysis. 

additional writing, research, and analysis

Check out Andrew’s writing on a leadership, cybersecurity, and go-to-market strategy. 

Testimonials

Reviews & honest perspectives from readers of The Founder’s User Manual.

Zsolt Nemeth

Chairman & Founder | R6 Security

Andrew’s reputation as the head of Anitian preceded him, and his expertise in cybersecurity was well-known before we even met. I was fortunate to proof read his insightful new book on the cybersecurity ecosystem. Unlike theoretical texts, his draws on real-world experience, offering practical wisdom you won’t find elsewhere. Andrew isn’t just an author, he’s a seasoned practitioner who’s built a successful company in the field.

Richard Stiennon

Chief Research Analyst | IT-Harvest

Andrew first attracted my attention with his writing. It is rare for a tech founder to be a writer first, and a good one at that. More importantly, he has something to say! I always pay attention when he posts. You should too!